LNplus2


Senior Analyst of Web Analytics Needed in NYC

Posted in Open Requirements by LNplus2 on June 2, 2010

A global leader in serving libraries of all types, my client creates indispensable research solutions that connect people and information.  They specialize in creating information resources and technologies that propel successful research, discovery, and lifelong learning.   Through innovative, user-centered discovery technology, my client offers global content for researchers of any age and sophistication—including content not likely to be digitized anywhere else.  Inspired by its customers and their end users, they are working toward a future that blends information accessibility with community to further enhance lifelong learning and enrichment.  They support the breadth of the information community with innovative discovery solutions that power the business of books and the best in research experience.  They offer the expertise of such respected brands as CSA, UMI, Chadwyck-Healey, SIRS, and eLibrary.The client is looking for a skilled practitioner of web analytics to create and implement web measurement strategies that produce ongoing usage reporting for customers and key performance indicators for product managers/marketers.  The successful candidate will exhibit strong analytical skills and the ability to work closely with interaction designers and presentation layer developers.  He or she will exhibit a high degree of curiosity and the ability to generate data-driven insights, hypotheses and recommendations. 

 

Responsibilities
Web analytics:  Define measurement strategies, implementation specifications and reporting capabilities for complex, web-based services.  Conduct diagnostic metrics and ad-hoc analyses to better understand end-user behaviors. 

Data analytics:  Under the guidance of the Senior Manager, perform ad-hoc analyses of end-user data to provide insights that will inform business and product development. 
Qualifications

– 3-5 years experience performing web analytics for a complex product or service

– Expert skills in Omniture SiteCatalyst

– 2+ years SAS programming experience

– The ability to manage ambiguity and work autonomously
– Superior analytical, critical thinking and problem solving skills

– Capable of turning complicated analyses into actionable insights
– Bachelor’s in statistics, mathematics or related field

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